The Bread & Butter Ambassador Program is designed for people who are passionate about great coffee, fresh food, and authentic connections. Whether you're a content creator, community leader, student, or loyal guest, you'll have the opportunity to represent a brand you love while enjoying exclusive experiences, special perks, and meaningful collaborations.
As a Bread & Butter Ambassador, you'll help share our story through social media, community events, referrals, and everyday experiences. Every ambassador program is unique, with different opportunities and benefits based on your interests and level of involvement. Our goal is to build lasting relationships with people who genuinely enjoy being part of the Bread & Butter community.
Bread and Butter is an all-day bakery café that works from the first pour-over to the last slice of red velvet cake. Since opening in Covington's historic district in 2013, we've grown from a single storefront what is one of Southern Living's top 10 bakeries in the South — and expanded our Ambassador network across multiple locations. Our Ambassadors benefit from a proven concept with a 96% customer recommendation rate and the kind of loyal, daily-habit demand only a true neighborhood anchor creates.
With Bread and Butter, you'll offer your community:
• Coffee we roast ourselves and pastries made from scratch in-house — a story guests post, share, and talk about
• A flexible model proven in two formats: full café or express drive-thru
• An all-day menu that earns three dayparts — morning coffee and pastries, lunch sandwiches and açaí bowls, evening desserts and bubble tea
• A brand with a 13-year track record and a fan base that treats us like family
Lean into the top reasons driven owners choose Bread and Butter over other bakery café concepts. Explore them all on our Ambassador page.
From your first call to your ribbon-cutting and long after, Bread and Butter's founder-led team helps your bakery café thrive. We walk you through every step — so you open strong and grow stronger.
• Location guidance for the right market and the right format
• Café design that captures the warmth guests drive across town for
• Hands-on training in scratch baking, and daily operations
• Tailored marketing strategies for launch and growth
• Ongoing support to keep your location thriving
See the full breakdown during your application process
Share your love for Bread and Butter and become part of something special. Our Ambassador Community connects passionate guests with exclusive perks, special offers, and opportunities to help spread the word about your favorite bakery and café. Join today and grow with the herd!
As a Full Coffee Ambassador, you'll represent the brand by sharing your genuine experiences, creating content, engaging with your community, and helping introduce others to Full Coffee.
Ambassadors may receive exclusive perks such as complimentary products, early access to new offerings, special discounts, branded merchandise, and opportunities to participate in campaigns and events.
We're looking for ambassadors who are authentic, enthusiastic, and committed to representing the brand in a positive and professional way through content, community engagement, and ongoing collaboration.
No. There is no fee to apply or become a Full Coffee Ambassador. Qualified applicants are selected based on their fit with the program.
Simply complete the ambassador application. Our team reviews every submission and will contact selected applicants with the next steps.
